Edward Monovich’s drawings reinterpret idyllic scenes from popular stories, television, and advertising. In mainstream America, concepts such as joy, discovery and exhilaration are cooped by marketing strategies. Experience becomes imprisoned by products, stereotypes and labels. Some Children are marked so indelibly, they cannot venture forth without donning their favourite logo and prefabricated identity. Brands become both filter and lens for one’s point of view. This propagates a mesmerizing cycle of fashion and consumption and an artificial sense of progress. His drawings infiltrate this cycle and attempt to excise experience from commercial shackles.
Unlike protagonists in many ads, his figures confront geopolitical realities where pastoral landscapes are tainted by the presence of hovering drones, landmines, poison ivy, and litter. By combining serene imagery with ubiquitous signs of global crises, he invites participants to contemplate relationships between the American Dream and violence, consumption and poverty. The conflagration of disparate elements generates simultaneity, where cultural contradictions coexist in one suburban backyard, at one time. This slippery place invites exploration of authentic joy through experience, where figures shed their brands and viewers can shed their filters.
These drawings are littered with found objects and candy wrappers. Pre-printed fortunes and sentiments stand-in for the voices of subjects. Spent lottery tickets blend-in with front lawns. The detritus concomitantly reveals the pathos of broken dreams and hope for renewal.
Edward Monovich has exhibited widely in the USA in New York, Miami, Denver and Boston as well as internationally in Italy, Bogota, Columbia, Ghent, Belgium, Newcastle, England.
Buy signed limited edition prints and original artworks by Edward Monovich at Opus Fine Art; the home of Contemporary art.